McDonald's — Consumer Insights Specialist
Independently structured and scoped complex business questions for senior leadership; Example: identified and sized a $59M whitespace opportunity in the Bakery category by synthesizing syndicated data, competitive intelligence, and consumer behavior analysis.
Developed and presented compelling, insight-driven strategic recommendations to cross-functional leadership across Marketing, Operations, and Innovation. Example: drove a 9% lift in the beef category and a 12% growth in the lunch daypart over a two-year strategic window.
Acted as a strategic thought partner to multiple business units, translating complex analytical findings into actionable business plans; managed LTO performance trackers and category dashboards in Power BI to enable data-driven decision-making across teams.
Identified an operational efficiency gap and spearheaded the design and deployment of custom AI Copilot agents to automate dashboard data extraction and reporting - saving up to 5 hours per week per team member and accelerating insight-to-action timelines.