Royal Bank of Canada — Research Analyst
Directed 5+ external vendors to execute rigorous quantitative research surveying 200,000+ Canadians annually on market sentiment, NPS, and brand equity, managing an $2.7M budget with strict quality and timeline accountability.
Synthesized complex, multi-source datasets into concise, persuasive narratives and presented strategic recommendations directly to C-Suite executives, influencing product and experience roadmap decisions.
Led the automation of monthly and quarterly reporting pipelines using Python, NLP, and Neural Networks - dramatically improving analytical depth and reporting speed, and freeing the team to focus on higher-value strategic work.
Royal Bank of Canada — Experience Deisgn Intern
Tasked with diagnosing friction in RBC's Account Opening journey; independently identified four critical drop-off points and delivered 12 actionable insights that were implemented immediately in RBC's OWNR platform.
Led qualitative research for Moneris POS adoption across small/medium businesses; built alignment across product, design, and executive stakeholders by presenting a data-driven strategic narrative—directly contributing to conversion rate improvement from 7% to 11%.
Conducted 50+ virtual studies and 50+ In-Depth Interviews across business banking, payments, and retail, translating raw user signals into strategic product recommendations.